About #NoSmall Matter
Yet even with business interests, scholars, and politicians on both sides of the aisle lining up to support the early childhood education cause, millions of American children are still not getting the care they need to succeed—or even to keep up. And while it’s the poorest children who are most vulnerable, middle-class families are increasingly feeling the squeeze, as the cost of quality child care soars. So why, when the importance of quality early care and education is so widely accepted, do we continue to fail so many?
No Small Matter is a feature-length documentary film and national engagement campaign that brings public attention to this vital question by sharing powerful stories and stunning truths about the human capacity for early intelligence and the potential for quality early care and education to benefit America’s social and economic future. This multifaceted project reveals how our country is raising its youngest citizens, why making the most of this time in their lives is so crucial, and most importantly, what we can do to change the perception of when learning begins. The first major theatrical documentary to tackle this topic, No Small Matter is designed to kick-start the public conversation about early care and education. The ultimate goal: to produce an entertaining, accessible, and inspiring film that redefines the audience’s understanding of the issue and helps drive it to the top of the political agenda. Or, as one advocate put it, “not just to make a documentary about early childhood education, but to make the documentary about early childhood education.”
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America’s early learning infrastructure was fragile even before COVID-19. But the pandemic has pushed it to the brink of collapse. Half of all child care sites are currently closed and the ones that remain open do so at great risk to the health of providers and their families. With no other option but to stay home with their infants, toddlers, and preschoolers, millions of parents will be unable to return to work, paralyzing efforts to restart the nation’s economy. What has suddenly become searingly self-evident is that early education is essential. Put simply, America doesn’t work without it.
That’s why on June 25, ABCinemaNOW Live will present an unprecedented Facebook Live screening event designed to generate support for the urgent action needed to tackle America’s childcare crisis. Everyday Heroes: Celebrating Early Educators, Supporting Families will feature the national streaming premiere of the documentary No Small Matter (Executive Produced by Alfre Woodard), followed by a live panel discussion highlighting the devastating impact of COVID-19 on children, families, and caregivers, and in turn, on the economy. Woven throughout the event will be video messages from celebrities, cultural influencers, and frontline workers thanking early educators for the challenging, exhausting, and essential work they do every day.